简介
IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies c...。杭州亚运会盛大绽放的背后，有着漫长而不为人知的“生长”过程，杭州亚运会开闭幕式纪录片《绽放》正是讲述绽放的故事。
本片以时间（亚运倒计时）为轴，以解构（统筹决策）为魂，解读（组织运行）为脉，解密（创意策划）为本，在开闭幕式筹备历程中，解构每一个决策背后所蕴含的思想内涵，解读每一个元素所传递的核心价值，解密每一个节目所迸发的创作火花，为杭州第19届亚运会和杭州第4届亚残运会留下一份珍贵而生动的影像档案。。